Leading Digital: Turning Technology Into Business Transformation -- George Westerman, Hardcover

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Leading Digital: Turning Technology Into Business Transformation -- George Westerman, HardcoverBecome a Digital Master No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start

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