Selling the American People: Advertising, Optimization, and the Origins of Adtech -- Lee McGuigan, Paperback

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Selling the American People: Advertising, Optimization, and the Origins of Adtech -- Lee McGuigan, PaperbackHow marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs" these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of

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