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Brand Aid: Taking Control of Your Reputation - Before Everyone Else DoesNow in paperback: Hands on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand a personal brand, how others see us which is shaped by what we do, say, write, and otherwise present ourselves to others. We cant fully control how others see us (smart, capable, compassionate, creative, fair). But many of us dont

and defeat Princess Risky

students could understand the principles of pediatrics that

Julie Ericsson

Highly illustrated in full colour

After seven years of estrangement

Freddie is a skirt-swathed enigma - a woman who by sheer force of character and single-minded thrust has turned herself and her school into a national institution

" the narrator recalls

Mike decides that he’s tired of make believe—he wants to really rescue someone

reflecting changes in marketing practice

another melody enters the great symphony - and the music begins to resolve

The title also includes a guide to writing for business

open a rival business

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