Neurogiving: The Science of Donor Decision-Making -- Cherian Koshy, Hardcover

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Neurogiving: The Science of Donor Decision-Making -- Cherian Koshy, HardcoverA comprehensive discussion of the latest advances in fundraising strategy and donor decision making In Neurogiving: The Science of Donor Decision Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point by point guide to creating crystal clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science backed approach to fundraising that unpacks why donors move from

More than one million copies sold worldwide

Publisher: Quilted Press

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