Contagious: Why Things Catch on -- Jonah Berger, Paperback

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Contagious: Why Things Catch on -- Jonah Berger, PaperbackThe New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?

Sure to be a go-to resource for years to come

Ryan's estranged brother

Her aspirations won't ever take her far from home

"Delightful and informative but never didactic

This book is a short and easy read for people on the go

predicted to be the most devastating extinction event since the asteroid impact that wiped out the dinosaurs

She ignored her doctor's advice to move into the county charity home

I tried to run

Staying Alive in Avalanche Terrain shares everything skiers

" -- Lorrie Moore

ISBN: 9781250908780

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